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Mother Warrior is a term of endearment that resonated with me and many women around the world. The idea around the logo's hair/feathers facing forward is that all of the good in your life is pushing you forward. It's a celebration of the tireless (and often thankless) work of women, which applies to non mother's as well. Thus... The Warrior... because if we are nothing else, we are all daughters. We are all Warriors.